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Market Research
nahezu unveränderten Auflage -- Alphabetisches Sachregister -- Backmatter
Mit dieser neuen Methode erhält das Management eines Unternehmens die Möglichkeit
Die Produkt- und Markenpiraterie stellt ein bedeutendes Problem für Unternehmen
Models and Adaptive Strategies
Knowledge Management as a strategic resource - an analysis of theoretical principles and managerial implications for creating and transferring knowledge to gain sustainable competitive advantage formatIsbn:Softcover - 9783838662565 Market ResearchInhaltsangabe: Abstract: With the beginning of the 1990s, the knowledge era arrived and virtually no organisation can afford to neglect a thorough and methodical discussion on the idea of "managing knowledge". The importance and the prominent role knowledge plays today cannot be overemphasised. As we shall see later on, knowledge and the ability to leverage it provides a comprehensive source of competitive advantage. Keeping this idea in mind the
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