Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 Spielereien

Spielereien

Kapitel: Das Glück in der Gestalt trefflichen Handelns - Möglichkeit und Wirklichkeit (NE II 8

der Dienstleistungen oder des Unternehmens kann durch den Einsatz von Social Media Marketing wesentlich erhöht werden

Derzeit leben etwa acht Millionen Menschen illegal in der EU (vgl

Frontmatter -- Historische Einleitung -- Erster Teil

Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 SpielereienInhaltsangabe: Abstract: With the coming into force of Directive 97 55 EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive? s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law,