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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Science Fiction & Fantasy and eloquent account of herISBN 13: 9781601630322 Publisher: Red Wheel Weiser Publication date: 11 15 2008 Series: Cashvertising Series Edition description: First Edition Pages: 208 Sales rank: 118,006 Product dimensions: 5. 90(w) x 8. 90(h) x 0. 50(d) Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT!